“Deal With It” is an expression used as a retort in response to someone’s disapproval. It is often associated with image macros and animated GIFs in which the subject wears a pair of sunglasses.

In mid-late 2005, Matt Furie, creator of Feels Good Man, posted a webcomic on MySpace using the phrase DEAL WITH IT. On something awful, the catchphrases is often used in the web forums and is where the “smug dog” animated GIF originated but the date it was added is currently unknown.

the drama behind the “DEAL WITH IT” towel originates from a basketball match between OSU and Wisconsin University in February 2011, during which Ohio State freshman star Jared Sullinger was spat on by a Wisconsin fan as he left the court. In responding to allegations of unruly Wisconsin fans in the crowd, Wisconsin team coach Bo Ryan dismissed them by saying all I know is, we won the game. “Deal with it”